Scratch or Dent vs. Icing Bros

Please do not tell me that I am late on this as I am aware that icing bros has made it into major media and has many wondering if it is guerilla marketing or a viral ploy by Smirnoff. I am going to be honest, and with no better a word to describe it, say that it is awesome. For those not in the know, when presented with a Smirnoff Ice, you must take a knee and chug. The official rules taken from brosicingbros:


Now, you are probably are wondering what is up with Scratch or Dent. It is a game that was played by my friends and I, similar to Icing Bros, but a little more low-key. The premise of Scratch or Dent is that once you open a can or bottle of beer you must either put a scratch in the label of the bottle or a dent in the can. Once you take your first sip of beer, if you do not have one of the aforementioned scratches of dents, a fellow drinker may call you out for not having the required defacement and you must drink the remainder of your beer. As I type this, it is apparent that it is not on the same level as Icing, but has left me with the odd ritual of scratching or denting my beers to this day. Icing Bros has many more creative applications and if you follow the rules, the icing can occur in public, non-drinking situations, which you can learn more about through some basic Intertron research:

Huffington Post Article
brosicingchicks


Coolio getting iced: